Project 01 — salary-fyi.com
Salary FYI
10K+
Job applications · within 5 months of launch
60% of sign-ups registered a resume
A hiring platform connecting Vietnamese IT talent with Korean companies, built around verified salary data. Owned the whole product: web, mobile app, community, and admin dashboard.
01Metrics
Metrics (Apr 20 – Oct 6, 2026)
- Sessions
- 124K
- Sign-ups
- 8,800+
- Resumes registered
- 5,300+
- Job applications
- 10K+
- Last 30 days (Sep 7 – Oct 6)
- 3,000+ new sign-ups · 35% of totalMost resume registrations happened in this month
- MAU
- 30KWithin 4 months of launch · active users growing 65–80% monthly
- Salary data
- 12,517 entries · 4,064 companies7,455 organic / 5,062 from ads
- Job page views
- 71K
- Job card clicks
- 41K
02Decisions
Key results and decisions
- Resume visibility rate7.7% → 88.3%
- Raised the resume visibility rate from 7.7% to 88.3% with one-tap apply and LLM-targeted campaigns (14–30% click-through).
- KPI redefinition79x application rate
- Found that users with a registered resume apply 79x more often; redefined the team KPI around it and reallocated the entire ad budget.
- Talent pool20K+ cold emails
- Sent 20,000+ personalized cold emails to expand the talent pool.
- Job recommendation emails
- Set up an operating routine: take a company's JD, email matching candidates a recommendation, and generate applications fast.
- Sign-up attribution
- Defined UTM rules so sign-ups can be traced back to individual posts.
- Tool for marketers
- Built a generator for bundled job-posting links.